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May 03
2008
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Edison Media Research has released several studies over the last two months that demonstrate the growing use – and therefore the potential for widespread outreach – of Internet radio and podcasts.
According to Edison's 2008 edition of the annual Infinite Dial: Radio's Digital Platforms, 33 million people aged 12 and above listen to Internet radio each week. This means that approximately 13 percent of Americans listen to Internet radio each week, and 21 percent (or 54 million) listen each month. This represents a 2 percent growth in total listenership from 2007.
The demographics are pretty evenly divided between men and women – 52 percent of listeners are male, while 48 percent are female – but there is currently a decided majority in listeners aged 25-44 (45 percent of all listeners). Listeners ages 12-24 make up 24 percent of all listeners, while listeners ages 45-64 make up 27 percent of listeners.


